Claudia Schiffer Invests in Health-tech Brand Healf, Fronts Campaign

LONDON — Claudia Schiffer has become an investor in the fast-growing health-tech company Healf and is fronting its new campaign alongside DJ and producer Calvin Harris and Olympic fencing champ Miles Chamley-Watson.

The campaign, “Wellbeing Made Personal,” launches Monday. It wants to encourage people to stick to their new year’s commitments of living healthier, and find the routines and habits that work for them.

The details of Schiffer’s investment were not disclosed. As reported last June, Healf closed a multimillion-dollar funding round led by Iris Ventures, an international growth equity firm specializing in next-generation lifestyle and health-focused brands.

Schiffer is also serving as a brand ambassador for women’s health and longevity at Healf, while Harris has joined as chief well-being officer. The three-time British-American Olympic fencer Chamley-Watson has also become a brand ambassador.

The supermodel and investor described Healf as “the world’s leading brand for longevity, health and beauty tech, and I have been a fan since the beginning.”

Schiffer added: “Becoming both an ambassador and an investor felt like a natural fit for me as our passions genuinely align. I believe in everything natural because what we put in, and on, our bodies, through food and products, makes a big difference to one’s health and well-being.”

Harris said he joined Healf because “they’re not trying to tell you how to live; they’re helping you find what works for you. Their whole approach feels real, grounded and genuinely helpful.”

Chamley-Watson, who is also the founder of the World Fencing League, said Healf’s “thoughtful approach to curation and their awareness of what’s next in health and lifestyle align perfectly with how I live and what I stand for — pushing boundaries, staying curious, and always striving for balance.”

Launched in 2020 by brothers Lestat McCree and Max Clarke, Healf is one of the U.K.’s fastest-growing well-being companies. It has built a reputation for its polished curation, clear communication and a personalized approach to well-being.

Healf’s approach is to help people take control of their health with a holistic approach that’s focused on the basics: eating, moving, sleeping and mindfulness. It has a well-being intelligence tool that uses blood tests, clinical insights, and practitioner guidance to help individuals understand which of its 4,000 products are best-suited to them.

The company has been able to scale quickly in what remains a fragmented market in the U.K., populated by pharmacies and retail chains that are often cluttered with product — and the opposite of aspirational.

Healf said it has surpassed 100 million pounds in annual revenue, and is preparing to open up “new investment opportunities” to support its continued growth. 

Cofounder Clarke said the aim of the campaign is to “invite a conversation that empowers well-being by reminding us just how different it looks from one person to another. Healf sees well-being as part of everyday life and a form of expression that changes how people feel — not just what they do. It’s deeply personal, and our job is to help people find which tools and rituals work for them.”

From Monday until Feb. 9, the campaign will appear on more than 1,500 billboards in London. There will also be an ongoing digital and social media presence.

Healf said that Schiffer will also be supporting the brand’s endeavors to empower women’s health, as well as co-curating her own digital storefront featuring the rituals and routines she uses each day.

In his new role, Harris will help to shape the company’s well-being philosophy, product curation, and cultural presence. Chamley-Watson will help Healf make well-being “accessible and enjoyable, contributing to the brand’s strict curation process, as well as its stance on emerging trends in the industry and beyond.”