Some people believe that if Windows Phone’s market share fails to increase significantly, Microsoft may eventually abandon its Windows 10 Mobile operating system development strategy and expand into the mobile market in line with its own cross-platform and cloud development strategies, and may even be inclined to use the Android platform to create a customized operating system.
According to ComputerWorldReport opinionsIt is believed that as Windows Phone’s market share continues to decline, Microsoft may eventually choose to abandon its Windows 10 Mobile operating system development strategy and may switch to a cross-platform and cloud development strategy to expand its mobile market layout.
Although Microsoft faced failure in the mobile market when promoting Windows CE in the past, it later gained some market share with the Windows Phone operating system after taking over Nokia’s mobile device and service business. However, with the continued growth of Android and iOS platforms, although Windows 10 Mobile did add many practical features, it still failed to gain favor with developers due to its low usage rate, which in turn affected the actual sales of Windows Phone products.
According to statistics from market research firm Gartner, Windows Phone currently holds only 1.7% of the market, down from 2.2% at the end of last year. Android and iOS platforms hold 81% and 16% of the market, respectively. Clearly, Windows Phone platform device market share continues to be squeezed.
If we look at Microsoft’s current efforts to make its services such as Office, Skype, and Cortana cross-platform,Promote to Android and iOS devicesAt the same time, all hardware devices are connected through Azure cloud services to form a cross-platform and cross-device usage model. Perhaps in the future, Microsoft may abandon its own mobile device operating system market strategy and instead cater to the expansion and development of the Android platform with a higher market share.
In the middle of last year, Microsoft has confirmed that it will work with the Cyanogen teamwork together, perhaps it will later develop the mobile market with Cyanogen OS based on the Android architecture, and highly integrate Microsoft’s own service content, or even further create a Microsoft-exclusive customized operating system to gain a higher market share.
However, Microsoft still emphasizes that it will not abandon its layout in the mobile market, and it also still adheres to the market development strategy of a single Windows platform, allowing its users to maintain the same Windows experience across device products.
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