In 2025, Android holds a 72.72% global market share, while iOS secures second place with 26.92%. However, in the U.S., iOS leads with 55%, outpacing Android’s 45%.
In India, Android holds a 92% market share, while in China, it leads with a 67% market share. iPhone users exhibit higher spending habits, averaging $101 per month on tech and $117 on fashion, compared to Android users.
Additionally, over 90% of iPhone users remain loyal during upgrades, whereas Android users’ loyalty ranges from 70% to 80%.
Despite having a bigger user base, iOS is managing to generate more in terms of revenue per user. Why so? Let us find out!
iPhone vs Android Users: Top Picks
- Android holds 72.72% of the global mobile operating system market share in 2025. Whereas, iOS holds 26.92% of the global mobile operating system market share in 2025.
- In Q1 2025, iOS held 55% of the United States market share.
- iPhone users spend $101/month on tech, compared to $50 for Android users.
- Over 90% of iPhone users remain loyal to Apple.
- Android loyalty rates range from 70% to 80%, depending on the brand.
iOS Vs Android: Global And Regional Market Share
- As of 2025, Android holds a global market share of 72.72%, making it the most widely used mobile operating system.
- iOS holds 26.92% of the worldwide mobile OS market, securing its position as the second most popular platform.
Let us take a look at how the rest of the market compares to this:
| Mobile Operating System | Percentage Market Share |
|---|---|
| Android | 72.72% |
| iOS | 26.92% |
| Samsung | 0.20% |
| Unknown | 0.11% |
| KaiOS | 0.02% |
| Linux | 0.01% |
Source- StatsCounter
- The USA leads with iOS usage (45%), whereas Android systems are most widely used in countries like China and India.
- China’s smartphone OS market is led by Android, at 67%, followed by HarmonyOS at 19%, and iOS at 14%.
- In India, Android holds a 92% market share, while iOS trails at 8%.
Here are the numbers:
| Country | Android (%) | iOS (%) |
|---|---|---|
| USA | 45% | 55% |
| China | 67% | 14% |
| India | 92% | 8% |
Source- Counter Point Search
India is also on the verge of becoming the largest segment of internet users. Learn how many internet users are there in the world to understand more.
Android vs. iPhone Market Share (United States)
- As of 2025, iOS holds a 55% share of the U.S. mobile OS market, maintaining its dominance in the premium smartphone segment.
- Android holds 41.1%, making it the second most popular platform in the country.
- iOS consistently leads the U.S. market, with its share fluctuating between 50% and 65% over the past 8 quarters.
- The largest gap was in Q4 2024, when iOS led Android by 30%. In the United States, iOS phones accounted for 65% of the market, while Android phones held only 35%.
Here’s a full quarter-by-quarter breakdown from 2023 to 2025 of the mobile operating market share in the USA for Android and iOS :
| Quarter | iOS | Android |
|---|---|---|
| Q2 2023 | 52% | 48% |
| Q3 2023 | 55% | 45% |
| Q4 2023 | 64% | 36% |
| Q1 2024 | 54% | 46% |
| Q2 2024 | 50% | 50% |
| Q3 2024 | 52% | 48% |
| Q4 2024 | 65% | 35% |
| Q1 2025 | 55% | 45% |
Source- Counter Point Search
Apple Vs Android Market Share: Users
- As of 2025, iPhones account for 62% of smartphone shipments in the U.S., while Android holds around 38%. Source- Counter Point Search
- iPhone users spend 5 hours/day on their phones, whereas Android users spend 3.7 hours.
- iPhone users allocate an average of $101 per month on technology, which is nearly twice the expenditure of Android users.
- Additionally, iPhone users take approximately 12 selfies daily, compared to 7 selfies per day reported by Android users.
- Concerning fashion expenses, iPhone users spend around $117 per month on clothing, whereas Android users spend approximately $62.
- Furthermore, expenditure on beauty products averages $83 for iPhone users, compared to $40 for Android users.
Source- PRN News
Apple Vs Android User Demographics
- 60% of male smartphone users globally prefer Android, compared to 54% of female users.
- 31% of women globally own an iPhone, higher than 28% of men. Source- Statista
- In the U.S., 68% of 18–to 29-year-olds used iPhones, making iOS the dominant smartphone operating system in this age group. Source- Statista 2
- The 25–34 age group makes up the largest segment of iPhone users globally.
Here is a quick breakdown:
| Age Group | Percentage of iPhone Users |
|---|---|
| 25-34 | 27% |
| 35-44 | 23% |
| 18-24 | 22% |
- iPhone users are also more educated, they are 27% more likely to have a graduate or PhD-level education, and 55% more likely to hold a four-year degree.
- In the U.S., iPhone users are more likely to earn over $75,000 per year, and 48% more likely to earn over $125,000 compared to Android users.
Source- Market Scoop
Find More Android usage statistics in our in-depth research that helps you understand why this market is so huge.
Are There More Android or iPhone Users In The US?
- In terms of active users, there are approximately 124.7 million iPhone users in the U.S. (2024), growing by 7.22% year-over-year. Source: CIRP
- As of early 2025, there are approximately 100 million Android users in the United States, accounting for approximately 40.4% of all smartphone users.
Source- Tekrevol
iPhone vs Android Users Behavior
- 78% of mobile gamers are Android users due to the wide availability of budget-friendly Android phones. Source- Statista 3
- 85% of Android users express privacy configuration as a top concern, especially regarding app permissions and data-sharing settings. Source- Market Scoop 2
- iPhone users have higher average incomes: $85,000/year vs. $61,000/year for Android users.
- 27% of iPhone users hold graduate or PhD degrees vs. 8% of Android users. Source- Com Score
Android Users vs iPhone Users App Ecosystem
- iOS accounted for over 65% of global app store revenue, despite Android users comprising more than 70% of smartphone usage by users worldwide. Source- Market Scoop 3
- In gaming, 78% of global mobile gamers use Android, yet iOS still drives more revenue per user. Source- Statista
- iPhone users generally demonstrate a higher expenditure on applications, for instance, an iPhone user spends an average of $1.64 per app compared to $0.43 for Android users. Source- Sensor Tower
Sage Reads: Apple Statistics
IPhone Users vs Android Users: Loyalty and Switching Habits
- Based on iPhone users statistics, over 90% choose another iPhone when upgrading, while Android user loyalty ranges between 70% and 80%, depending on the region and brand.
- Additionally, 29% of iPhone owners kept their previous devices for three years or longer, compared to only 21% of Android users.
Source: CIRP
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