Internet Traffic from Mobile Devices Statistics [2025]

Introduction

Internet Traffic from Mobile Devices Statistics: More than half of our time online is spent on mobile phones, and wireless Internet has changed the way we use technology. This shift has influenced both devices and apps while also helping digital growth in developing countries. By mid-2024, about 96% of people worldwide were using mobile devices to go online.

The fast increase in mobile internet usage has given businesses and advertisers a better way to promote their brands and reach more people. With mobile traffic growing quickly, just making a website work on mobile is not enough anymore. Competition is stronger, so marketing and content must be designed specifically for mobile users to stay ahead. We shall shed more light on Internet Traffic from Mobile Devices Statistics through this article.

Editor’s Choice

• As of January 2025, around 5 billion people use the Internet, which is 69% of the world’s population.
• China, India, and the U.S. have the most internet users. By December 2024, China had 09 billion users, while India had about 900 million people online.
• The global internet access rate is 5%. As of October 2024, Northern Europe had the highest online access, with 97.5% of people connected. The Netherlands, Norway, Saudi Arabia, and the UAE had the highest individual country rates, with 99% of their populations using the Internet.
• By 2023, there were 5 billion fixed broadband connections worldwide, up from 1.4 billion in 2022. The Asia-Pacific region had 848 million broadband connections, growing by 50 million in just one year.
• Since 2000, internet use has exploded by 1,482%, with the Middle East seeing a massive increase of 6,141%.
• People in South Africa spend the most time online daily, averaging over 9 hours and 24 minutes. Meanwhile, Australia is expected to have more than 23.3 million internet users by 2025, though its internet growth rate has remained steady for the past five years.
• Even with this growth, over 2.5 billion people still don’t have internet access. In the S., broadband is the most common type of internet connection.
• Internet Traffic from Mobile Devices Statistics stated that the English language dominates the Internet, making up 9% of all content, followed by Russian (5.3%) and Spanish (4.3%).
• Regarding age groups, 32% of internet users worldwide are between 25 and 34 years old.

General Internet Traffic from Mobile Devices Statistics

• 12% of people worldwide own a smartphone.
• The number of smartphone users has increased by 40% globally.
• In early 2019, nearly 48.71% of all internet traffic came from mobile devices.
• In the U.S., people spend an average of 3 hours and 15 minutes daily online using their phones, and this number could reach 11 hours per day this year.
• More than 50% of all online searches worldwide come from mobile devices.
• Google now ranks websites based on their mobile versions first, known as mobile-first indexing.
• Internet Traffic from Mobile Devices Statistics stated that 1% of Facebook users access the platform through their phones.
• 57% of LinkedIn visits happen on mobile devices.
• Over 70% of YouTube’s total watch time is spent by mobile users.
• 90% of Twitter’s views come from mobile phones.
• Google handles 96% of search traffic made from mobile devices.

(Reference: statista.com)

• 80% of the top websites ranked by Alexa are mobile-friendly.
• Internet Traffic from Mobile Devices Statistics stated that 60% of smartphone users have tried voice search at least once in the past year.
• 63% of all mobile data usage is for watching videos.
• YouTube alone makes up 70% of global mobile traffic.
• Smartphone & 5G Growth
• By 2023, the world’s population reached 8.01 billion, and 6.92 billion people owned a smartphone.
• The amount of mobile data used is expected to increase 3.5 times, reaching 329 exabytes per month by 2028.
• TikTok remains one of the most downloaded apps, with a massive 672 million downloads.
• 5G technology is expanding fast, with China leading the way. The country has 866 million 5G connections, which make up 51% of its total mobile network connections.
• More than 80% of people who use the Internet do so on mobile devices.
• Internet Traffic from Mobile Devices Statistics stated that 83% of mobile users expect websites to work perfectly on their phones and tablets.
• Nearly 70% of all internet traffic comes from mobile devices.

Mobile Internet Usage and Consumption Statistics

• Internet Traffic from Mobile Devices Statistics stated that people spend over 5 hours daily on their phones.
• A few years ago, the average time was just 1 hour and 22 minutes.
• These smartphones have completely transformed the industry, with constant updates and improvements keeping users engaged online.
• Mobile devices generate up to 70% of all internet traffic.
• Smartphones are easy to carry and provide quick access to information
• That’s why there are now over 3.5 billion smartphone users worldwide
• Low-cost mobile devices have helped Africa and developing parts of Europe catch up with technology, making mobile the biggest source of web traffic.
• 80% of Alexa’s highest-ranked websites are mobile-friendly.
• Mobile users expect fast, easy-to-use websites.

(Reference: explodingtopics.com)

• If a website loads slowly, users leave within seconds.
• Google, which handles over 90% of all search traffic, prefers mobile-optimized websites.
• Internet Traffic from Mobile Devices Statistics stated that 61% of users will not revisit a website if it is not mobile-friendly.
• A bad first impression pushes visitors away. If a site is difficult to use on a phone, most people won’t return.
• 80% of mobile users are more likely to buy from brands with user-friendly websites and apps.
• A smooth mobile experience increases customer trust and leads to more sales.
• A poor mobile experience reduces the chance of a purchase by 60%.
• Mobile users expect a quick and simple shopping experience. If it’s frustrating, they won’t buy.
• A positive mobile experience makes 89% of users more likely to recommend a brand.
• People share good experiences, so making your mobile site user-friendly helps spread the word about your business.
• A 1-second delay in website loading time can lower conversion rates by 7%.
• If a site earns $100,000 per day, a 1-second delay could result in a $7,000 daily loss, which adds up to $2.5 million per year.
• More than 53% of users leave if a website takes longer than 3 seconds to load.
• Internet Traffic from Mobile Devices Statistics stated that 83% of mobile users expect a seamless experience on all devices.
• Whether using a smartphone or tablet, people want a smooth and easy browsing experience.
• If your site doesn’t work well on all mobile devices, you’ll lose visitors.
• 80% of shoppers use their phones while shopping in physical stores.
• They look up product reviews, compare prices, and check other details online.
• Businesses can take advantage of this habit to increase sales and improve customer experience.

Mobile Device Activity Data

• As technology has improved, the ways people use mobile devices have also grown.
• Today, smartphones are used for fun, online shopping, handling money, virtual meetings, and many other tasks.
• However, a recent survey shows that gaming is the most common activity on mobile devices. In fact, 68% of users play video games on their phones.

(Reference: explodingtopics.com)

• Internet Traffic from Mobile Devices Statistics stated that over 55.4% of internet users have bought something online using their mobile phone in the last month.

(Source: explodingtopics.com)

5G and Future Trends

(Source: joingenius.com)

• There are now 25.6 million devices connected through 5G, which is helping industries grow by offering faster speeds and lower delays. This is especially useful for smart healthcare devices and automated factories.
• Internet Traffic from Mobile Devices Statistics stated that China now has more than 800 million 5 G mobile connections, making it the world’s largest 5G market. This growth is mainly due to government investments and affordable 5G smartphones.
• Experts predict that 5G IoT connections will increase by 59% annually until 2030. This is because more industries, like healthcare, smart cities, and manufacturing, are starting to use 5G technology.
• By 2023, there were more than 3.5 billion cellular IoT connections globally.
• This growth is driven by industries like transportation, healthcare, and smart cities, which rely on IoT for better automation and connectivity.
• Almost 95% of 5G IoT devices are connected through public 5G networks, while only 5% use private networks.
• Public networks are more common because they are cheaper and easier to set up.
• The expansion of 5G networks has made them a major part of the wireless industry. They now cover over 40% of all connections in the United States, which means faster downloads and better performance for users.
• More than 200 million homes and businesses now have 5G, enjoying faster speeds and lower delays. This growth is pushing advancements in smart home technology, IoT, video streaming, and remote work.
• From 2G to the latest 5G networks, mobile broadband has become an essential part of everyday life.
• 5 exabytes of mobile data are used each month through 2G, 3G, and 4G networks.
• Internet Traffic from Mobile Devices Statistics stated that 31 exabytes of data are consumed monthly on 5G networks.
• 4 exabytes of data per month come from fixed wireless access networks.

• Experts predict that by 2025, there will be more than 1 billion 5G connections
• In the S., around 68% of internet users are expected to be on 5G networks by then.

Mobile Internet Traffic and Social Media

• Social media is highly addictive because it offers an affordable way to stay connected with friends and family while keeping up with world events.
• Thanks to easy access, entertaining content, and simple-to-use platforms, it’s no surprise that millions of people spend hours on social media daily.

(Source: statista.com)

• People spend over 2 hours a day on social media apps using their phones.
• Between 2012 and 2020, the time spent on social media increased by 62.5%, adding over an hour per day. Right now, the average person spends 144 minutes on social platforms every day.
• Social media apps account for 39% of all mobile app usage.
• Popular apps like Facebook, Messenger, WhatsApp, Instagram, WeChat, TikTok, Twitter, and Tumblr are found on almost every smartphone.
• Facebook and its related apps have been downloaded 16 billion times on mobile devices.
• Internet Traffic from Mobile Devices Statistics stated that 1% of Facebook’s traffic comes from mobile devices.
• In 2018, Facebook’s mobile traffic was 91%. In just over a year, it increased by 3.1%, reaching 95.1%, and experts believe it will exceed 98% by 2025.
• 57% of LinkedIn’s traffic comes from mobile. (Source: LinkedIn)
• Since 2016, LinkedIn has focused on mobile users. As a result, more than half of its users now visit the site through their phones.
• After shifting to a mobile-first approach, LinkedIn’s mobile engagement grew three times faster than overall user activity.

Per-smartphone Mobile Internet Data Usage Statistics

(Source: scoop.market.us)

• Between 2022 and 2028, different parts of the world will see various levels of growth in mobile data usage per smartphone, measured by their compound annual growth rate (CAGR).
• Latin America will see a big increase, with data usage rising from 11GB to 41GB at a CAGR of 25%.
• North America is expected to grow significantly, going from 20GB to 58GB, with a CAGR of 20%.
• Western Europe will see a rise from 20GB to 56GB, with a CAGR of 19%.
• Central & Eastern Europe will expand from 14GB to 37GB, showing a CAGR of 18%.
• North-East Asia and South-East Asia & Oceania will have similar growth patterns, each increasing from 18GB to 54GB, with CAGRs of 20% and 24%, respectively.
• The Indian subcontinent (India, Nepal, and Bhutan) will grow from 26GB to 62GB at a CAGR of 16%.
• Internet Traffic from Mobile Devices Statistics stated that the Middle East and North Africa will grow from 12GB to 37GB, reflecting a 20% CAGR.
• Sub-Saharan Africa will have one of the highest growth rates, with data usage jumping from 7GB to 19GB at a CAGR of 26%.
• The Gulf Cooperation Council (GCC) region will see steady growth, increasing from 26GB to 59GB at a CAGR of 15%.
• Worldwide Data Usage: On a global scale, average mobile data consumption per smartphone is projected to grow from 16GB to 47GB, with a CAGR of 20% over the forecast period.

Online Shopping Statistics

(Reference: optinmonster.com)

• In 2023, the United States had 300 million online shoppers, which is 91% of the total population.
• The number of online shoppers in the U.S. is expected to increase by 50.7 million, or 17.92%, from 2024 to 2028.
• Top Countries by eCommerce Revenue:

1. China: $3,024 billion
2. United States: $1,163 billion
3. United Kingdom: $196 billion
4. Japan: $193 billion

• Internet Traffic from Mobile Devices Statistics stated that 46.9% of online shoppers are women, while 53.1% are men.
• Globally, 77% of women and 84.3% of men make online purchases.
• In 2023, the largest group of online shoppers in the U.S. was 18-24-year-olds (46.9%), followed by 25-34-year-olds (32%).
• Internet Traffic from Mobile Devices Statistics stated that 59% of shoppers research products online before making a purchase.
• 83% of people look up store details online before visiting a physical shop. They search for:

1. The nearest store
2. Available products
3. Store hours
4. Directions
5. Contact details

• Nearly 70% of people browse products on their smartphones just for fun.
• 77% of them end up buying something on impulse.
• If they don’t buy right away, 70% return within an hour to make the purchase.
• In short, online shopping is booming, and it’s only getting bigger.

Mobile vs. Desktop Traffic Statistics

• With over 5.44 billion people using the Internet and around 1.1 billion websites, the way we browse the Web is constantly changing.
• As of November 2024, 64.04% of all internet traffic comes from mobile devices, while 35.96% comes from desktops.
• In the U.S., the numbers are more balanced: 56.75% of web traffic is from mobile devices, and 43.25% comes from desktops.
• With mobile usage on the rise, more people are shifting to smartphones and tablets for their online activities.

(Reference: digitalsilk.com)

• Internet Traffic from Mobile Devices Statistics stated that 15% of adults in the U.S. use only mobile devices to go online.
• Japan has a higher preference for desktop browsing, with 55.77% of web traffic coming from desktops, while 44.23% comes from mobile devices.
• In Canada, 51.55% of internet traffic comes from desktops, and 48.45% comes from mobile devices, showing a more balanced usage.
• The U.K. leans more toward mobile, where 56.86% of web traffic is from mobile devices, while 43.14% comes from desktops.

(Reference: digitalsilk.com)

• 54% of 7,000 Americans surveyed said they prefer playing games on their smartphones. Meanwhile, 32% of participants said they use PCs or laptops for gaming.
• Internet Traffic from Mobile Devices Statistics stated that 67% of all online orders for health and beauty products are made using mobile devices, while 18% come from desktops and only 1% from tablets.
• In a survey of 8,845 people, 69% said they watch digital videos on their smartphones, while just 25% use desktops for streaming.
• Among adults aged 18-34, 79% watch video content on their smartphones weekly, while 37% stream videos on a computer or laptop at least once a week.

Conclusion

To sum up, mobile devices now make up the majority of internet traffic worldwide, with more people using smartphones for browsing, shopping, gaming, and streaming than ever before. While some countries, like Japan and Canada, still favor desktop use, the overall shift is toward mobile-first internet access. With ongoing advancements in technology and faster mobile networks, the amount of mobile traffic will only continue to grow.

To keep up, businesses and content creators must focus on mobile-friendly websites and apps to meet the needs of today’s digital users. We have shed enough light on Internet Traffic from Mobile Devices Statistics through this article.

Saisuman Revankar

Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career.

With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs.

At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.

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